Just a few years back, a close-knit group of friends got frustrated with the amount of erroneous information about sports, health, and nutrition they were finding online.

As fitness enthusiasts and classmates, they wanted to have a positive impact on people's well-being. So they decided to launch a website where they could publish scientifically-proven information and advice.

Fast forward seven years, and FIT.nl has become the most-influential online sports and nutrition platform in the Netherlands and Belgium. Supported by an impressive team of professional coaches, scientists, and dietitians, FIT helps people from all walks of life make healthier lifestyle choices.

As Jeroen van der Mark, a medical sociologist and founder of FIT.nl puts it, “Most people don’t know what they actually need. Our job is to influence their mindset, show them what they want, and give them what they need.”

“We talk to lots of customers and do lots of customer research to know what they want. With this valuable information, we can deliver solutions to the unique problems our customers are facing,” explains Jeroen.

Because FIT’s mission is to give people at all levels easy access to expert knowledge and insights on health, nutrition, and exercise, they needed a more effective way to segment visitors coming to their website.

After researching a wide range of options,  FIT’s marketing team chose ConvertFlow. “It’s the only tool that has all we need,” says Jeroen, “And it integrates perfectly with Active Campaign.”

“We use ConvertFlow for dynamic banners to target customers at different levels stages,” he explains, “And we use the landing pages and calls to action to convert SEO-traffic into paying customers.”

By engaging inbound visitors as soon as they land on their site, FIT has grown its email list significantly, “When we started to use simple ConvertFlow CTAs on our content pages, we got 55% more subscribers to our mailing list!” says Jeroen.

“By using extra calls-to-action and personalized landing pages, we are able to convert more customers. The simple A/B testing set up helps us do better targeting. This has increased conversion rates by 20 to 30%.”

FIT’s team also likes the simplicity of ConvertFlow’s user interface, “With the CTA builder and the area selection, we can easily test personalized banners, explains Jeroen. “The editor makes it possible for us to publish multiple banners in one hour. This is perfect when you want to do split tests and scale faster.”

He adds, “The simple set up for landing pages has improved our workflow. Plus, the A/B testing is easier than with other tools. This lets us do more tests, so we can create better converting CTAs and landing pages.”

When asked how they plan to get even better results with ConvertFlow moving forward, Jeroen told us, “We plan to use more dynamic funnels and offers for different stages. This will help to increase our customer lifetime value, so we can help more people in the long term.”

Learn more about FIT.nl

She didn't want her team to be limited by traditional landing pages and forms. So Lara Vandersluis, Marketing Manager at Cloud Collective, started looking for a better way to dynamically capture leads and create calls-to-action.

After evaluating several options, Lara decided to go with ConvertFlow. As she puts it, “ConvertFlow is unique in that it can provide popups, forms, and other calls to action that alternative options can’t provide.”

For Cloud Collective, a strategic alliance of Microsoft Gold Partners and the first of its kind in the Asia-Pacific region, being able to manage all their web forms and CTAs from one platform was a key factor driving their decision.

“We use ConvertFlow across three company websites for all of our lead capture and calls to action, explains Lara, “It is easy to use and is able to do what we’re looking for.”

She continued, “We’re able to easily create a call to action via a popup rather than having to work on a whole new landing page. It saves time and provides a great lead capture solution for us.”

Cloud Collective has already seen an uptick in conversions since Lara and her team started using ConvertFlow, “We’ve definitely seen an improvement in the conversion of our marketing leads.”

Fast-growing companies like Cloud Collective place a lot of value on being able to generate a steady flow of marketing qualified leads they can share with their sales team.

“We’ve been able to provide the information our sales team needs to have meaningful conversations with customers, as well as allowing our marketing team to nurture the leads that come through ConvertFlow,” says Lara.

She adds, “ConvertFlow is able to send through leads in real-time that are captured by our marketing CRM, and then transferred into our sales CRM. It makes the process quick and easy.”

Delighted with a streamlined workflow and what they’ve seen so far, Lara expects to get even better results, “We’ll be using ConvertFlow to manage our lead capture in the future, continue to build calls to action and improve our conversion rate.”

Learn more about Cloud Collective

Spreadsheeto teaches Microsoft Excel to professionals. They do that by offering hundreds of tutorials on their blog along with paid online courses. Every month, over 500,000 people go to Spreadsheeto.com to learn how to use Excel more effectively.

“Collecting leads was our leaking bucket, says Mikkel Sciegienny, CEO of Spreadsheeto. “We were getting lots of traffic and had decent conversions from email to purchase, but the step from visitor to email was lacking big time. We didn't find the solution we needed until we tried ConvertFlow.”

When asked why he and his team chose ConvertFlow over other alternatives, Mikkel quickly fired off a list of reasons:

“First of all, ConvertFlow is focused on collecting leads. It's not trying to do hundreds of things at the same time. And in my book, focus = win.”

“The standard designs and templates were the best in its class.”

“The advanced, but intuitive, targeting options for the CTAs were awesome. Not a subscriber? Show this. Already a subscriber, show that.”

“Ease of use. It's a pleasure to work in ConvertFlow, the UI is simple, and I can roll out split tests all day long.”

“Customer support. Admittedly I didn't know that before signing up, but since signing up, support has been nothing short of amazing,” he says.

Mikkel continued, “Before ConvertFlow, we had an overall conversion rate of 0.75. After ConvertFlow it's 1.1% (and still rising!). More specifically, we've launched hook popups that look very promising. These alone are going to add +10,000 leads a year (that's a net gain from 0)”

“ConvertFlow has enabled me to create the most beautiful and professional-looking opt-ins by far. Also, once we've collected the lead's email address, we use the personalization features to promote our paid products,” explains Mikkel.

“I've tried accomplishing something similar using other tools before ConvertFlow, only to end up giving up because of its complexity.”

When asked about future plans, Mikkel told us, “We're going to split test all of our CTAs, compounding those wins over time. From there, we're going to dive deeper into personalizing more of our CTAs.”

“ConvertFlow makes it look like we have our own team of marketing and design people working around the clock to create opt-ins,” he says smilingly.

Learn more about Spreadsheeto