She didn't want her team to be limited by traditional landing pages and forms. So Lara Vandersluis, Marketing Manager at Cloud Collective, started looking for a better way to dynamically capture leads and create calls-to-action.

After evaluating several options, Lara decided to go with ConvertFlow. As she puts it, “ConvertFlow is unique in that it can provide popups, forms, and other calls to action that alternative options can’t provide.”

For Cloud Collective, a strategic alliance of Microsoft Gold Partners and the first of its kind in the Asia-Pacific region, being able to manage all their web forms and CTAs from one platform was a key factor driving their decision.

“We use ConvertFlow across three company websites for all of our lead capture and calls to action, explains Lara, “It is easy to use and is able to do what we’re looking for.”

She continued, “We’re able to easily create a call to action via a popup rather than having to work on a whole new landing page. It saves time and provides a great lead capture solution for us.”

Cloud Collective has already seen an uptick in conversions since Lara and her team started using ConvertFlow, “We’ve definitely seen an improvement in the conversion of our marketing leads.”

Fast-growing companies like Cloud Collective place a lot of value on being able to generate a steady flow of marketing qualified leads they can share with their sales team.

“We’ve been able to provide the information our sales team needs to have meaningful conversations with customers, as well as allowing our marketing team to nurture the leads that come through ConvertFlow,” says Lara.

She adds, “ConvertFlow is able to send through leads in real-time that are captured by our marketing CRM, and then transferred into our sales CRM. It makes the process quick and easy.”

Delighted with a streamlined workflow and what they’ve seen so far, Lara expects to get even better results, “We’ll be using ConvertFlow to manage our lead capture in the future, continue to build calls to action and improve our conversion rate.”

Learn more about Cloud Collective