Repsly, a Boston-based SaaS company, has built a super easy-to-use mobile CRM tool that helps fulfill their mission of bringing brands the educational content they need to grow at a faster rate.
Currently powering more than 10,000 reps in over 90 countries, Repsly helps users work smarter by providing better data on the work they do in their particular field.
We recently interviewed Frank Brogie, Content Marketing Manager at Repsly. Frank and his team create new videos, blog posts, and other marketing content designed to drive traffic and generate more leads, while educating the company’s audience.
When asked about their content conversion strategy, Frank told us: “We’re an education-oriented software provider, and our blog is one of our biggest marketing assets. It accounts for more than half of our website traffic. This is why it's crucial that we optimize the conversion path for our blog visitors, and make it as easy as possible for readers to become leads.”
“We were looking for a tool that would allow us to embed a form directly onto a CTA we could place in the blog, so readers could enjoy deeper content (and sign up as subscribers) without ever leaving the blog page.”
– Frank Brogie, Content Marketing Manager, Repsly
Why Repsly decided to start using ConvertFlow for lead generation instead of sending blog visitors to a landing page
During our conversation with Frank, we asked why his team decided to start using ConvertFlow.
Here’s what he said: “Before switching to ConvertFlow, we embedded image CTAs in our blog posts to guide readers toward landing pages with content offers. Once they were on the landing page, they’d have to fill out a form to receive the bonus content, and become a lead in our system.”
“While that flow was relatively standard, we knew it didn’t provide a great user experience for our readers. Plus, while the click-through-rate on our blog was relatively high, the eventual visitor-to-lead conversion rate was low because of the extra steps we were making people take by sending them to a separate landing page.”
“ConvertFlow had everything we were looking for at an affordable price. It was never really a competitive sale.”
– Frank Brogie, Content Marketing Manager, Repsly
While interviewing Frank, we asked if he could share with us a specific result he had seen after his team starting embedding their opt-in forms, and he told us: “ConvertFlow helped us double our conversion rate while making it easy to identify our highest (and lowest) performing CTAs when it came to lead-generation, not just click-through.
He added: “Our lead capture rate jumped from about 0.5% to about 1% simply by moving our forms onto the CTAs themselves rather than sending visitors to a separate landing page. That’s twice the rate — and there’s so much more we’ve yet to try!”
“Our lead capture rate jumped from about 0.5% to about 1% simply by moving our forms onto the CTAs themselves rather than sending visitors to a separate landing page.”
– Frank Brogie, Content Marketing Manager, Repsly
ConvertFlow’s HubSpot integration, and the ability to embed videos in CTAs has been a game changer for Repsly’s marketing team
When asked if he had any favorite features, Frank said, “Yes, I have two favorite things about ConvertFlow. First, I love that we can embed videos directly in the CTA in the second step, using ConvertFlow as a basic video gate. Second, it's great that ConvertFlow integrates with HubSpot, since we use HubSpot not only to run our blog, but also as our CRM for both sales and marketing.”
With the ever-growing importance of content marketing, finding better ways to expand their audiences and creating great user experiences will continue to be a top priority for marketers like Frank Brogie and his team at Repsly.
That’s why ConvertFlow is committed to helping SaaS and B2B companies, as well as marketing pros from a variety of industries capture and convert more leads into customers without having to invest time, effort and capital developing custom lead generation solutions.
“ConvertFlow helped us double our conversion rate while making it easy to identify our highest (and lowest) performing CTAs when it came to lead-generation, not just click-through.”
– Frank Brogie, Content Marketing Manager, Repsly
This story was written and published in collaboration with StoryOps
