Just a few years back, a close-knit group of friends got frustrated with the amount of erroneous information about sports, health, and nutrition they were finding online.
As fitness enthusiasts and classmates, they wanted to have a positive impact on people's well-being. So they decided to launch a website where they could publish scientifically-proven information and advice.
Fast forward seven years, and FIT.nl has become the most-influential online sports and nutrition platform in the Netherlands and Belgium. Supported by an impressive team of professional coaches, scientists, and dietitians, FIT helps people from all walks of life make healthier lifestyle choices.
As Jeroen van der Mark, a medical sociologist and founder of FIT.nl puts it, “Most people don’t know what they actually need. Our job is to influence their mindset, show them what they want, and give them what they need.”
“We talk to lots of customers and do lots of customer research to know what they want. With this valuable information, we can deliver solutions to the unique problems our customers are facing,” explains Jeroen.
Because FIT’s mission is to give people at all levels easy access to expert knowledge and insights on health, nutrition, and exercise, they needed a more effective way to segment visitors coming to their website.
After researching a wide range of options, FIT’s marketing team chose ConvertFlow. “It’s the only tool that has all we need,” says Jeroen, “And it integrates perfectly with Active Campaign.”
“We use ConvertFlow for dynamic banners to target customers at different levels stages,” he explains, “And we use the landing pages and calls to action to convert SEO-traffic into paying customers.”
By engaging inbound visitors as soon as they land on their site, FIT has grown its email list significantly, “When we started to use simple ConvertFlow CTAs on our content pages, we got 55% more subscribers to our mailing list!” says Jeroen.
“By using extra calls-to-action and personalized landing pages, we are able to convert more customers. The simple A/B testing set up helps us do better targeting. This has increased conversion rates by 20 to 30%.”
FIT’s team also likes the simplicity of ConvertFlow’s user interface, “With the CTA builder and the area selection, we can easily test personalized banners, explains Jeroen. “The editor makes it possible for us to publish multiple banners in one hour. This is perfect when you want to do split tests and scale faster.”
He adds, “The simple set up for landing pages has improved our workflow. Plus, the A/B testing is easier than with other tools. This lets us do more tests, so we can create better converting CTAs and landing pages.”
When asked how they plan to get even better results with ConvertFlow moving forward, Jeroen told us, “We plan to use more dynamic funnels and offers for different stages. This will help to increase our customer lifetime value, so we can help more people in the long term.”
Learn more about FIT.nl
