Spreadsheeto teaches Microsoft Excel to professionals. They do that by offering hundreds of tutorials on their blog along with paid online courses. Every month, over 500,000 people go to Spreadsheeto.com to learn how to use Excel more effectively.
“Collecting leads was our leaking bucket, says Mikkel Sciegienny, CEO of Spreadsheeto. “We were getting lots of traffic and had decent conversions from email to purchase, but the step from visitor to email was lacking big time. We didn't find the solution we needed until we tried ConvertFlow.”
When asked why he and his team chose ConvertFlow over other alternatives, Mikkel quickly fired off a list of reasons:
“First of all, ConvertFlow is focused on collecting leads. It's not trying to do hundreds of things at the same time. And in my book, focus = win.”
“The standard designs and templates were the best in its class.”
“The advanced, but intuitive, targeting options for the CTAs were awesome. Not a subscriber? Show this. Already a subscriber, show that.”
“Ease of use. It's a pleasure to work in ConvertFlow, the UI is simple, and I can roll out split tests all day long.”
“Customer support. Admittedly I didn't know that before signing up, but since signing up, support has been nothing short of amazing,” he says.
Mikkel continued, “Before ConvertFlow, we had an overall conversion rate of 0.75. After ConvertFlow it's 1.1% (and still rising!). More specifically, we've launched hook popups that look very promising. These alone are going to add +10,000 leads a year (that's a net gain from 0)”
“ConvertFlow has enabled me to create the most beautiful and professional-looking opt-ins by far. Also, once we've collected the lead's email address, we use the personalization features to promote our paid products,” explains Mikkel.
“I've tried accomplishing something similar using other tools before ConvertFlow, only to end up giving up because of its complexity.”
When asked about future plans, Mikkel told us, “We're going to split test all of our CTAs, compounding those wins over time. From there, we're going to dive deeper into personalizing more of our CTAs.”
“ConvertFlow makes it look like we have our own team of marketing and design people working around the clock to create opt-ins,” he says smilingly.
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