ValYōu upgraded from a Klaviyo popup, to powering their welcome offer with ConvertFlow.
With ConvertFlow’s robust split-testing tools, we collaborated with ValYōu to experiment with their welcome offer.
The result?
📈 Opt-in rate on their welcome popup by 235% (2.3% → 7.7%)
🤓 Now collecting purchase-intent data to use in future marketing campaigns
How? Through collection-specific offers.
Here's the breakdown 👇
The challenge
Standard practice with welcome offers is to just offer a sitewide discount in exchange for email address and/or phone number.
This was being done through a simple "$50 off first order" offer.
The Hypothesis
The original converted at 2.3%—not great. We figured we could get this up by making the offer:
- More relevant
- More compelling
Creating different offers for the brand's various store collections might be a good place to start.
The solution
We worked with ValYōu to test a new popup specifically for a top-selling sofa collection line called "Feathers."
When someone is browsing Feathers, they get a welcome offer specific to this collection:
The great thing about specific offers like this is that you can tweak:
- Messaging & copy
- Imagery
- Even the offer itself for each collection (X% discount vs. $ off vs. free gift, etc.)
The results
The original generic discount popup converted at 2.3%. While this new, more relevant offer converts at 7.7%—a 3.3x increase 🔥
But, that's not even the best part…
This new welcome offer now generates 6 figures in revenue for them, monthly.
Why?
A collection-specific opt-in means ValYōu knows more about what the shopper is interested in—valuable data when you have a broad furniture catalog like this.
This means:
📧 Segmented welcome flows
👕 More relevant product recommendations
🚀 Increased revenue from subscribers
Now it’s your turn
To learn more about how to level up your welcome offer strategy, go to our new course on welcome offer funnels →
