May Lindstrom Skin previously uses a ConvertFlow quiz funnel resulting in an above average order value.
Implementation with ConvertFlow:
With ConvertFlow’s quiz builder and geolocation targeting, May Lindstrom Skin launched separate quiz funnels for US and international visitors. This quiz collects detailed insights on skin concerns and preferences, providing tailored product suggestions and personalized bundle offers designed to increase purchase value.
The result?
📈 Increased AOV using quizzes
💰 Millions in sales driven from quiz funnels
📊 Gained insights into shopper preferences
The Strategy Behind the Numbers:
May Lindstrom Skin’s hypothesis was that a shopping experience tailored to customers’ preferences would drive higher AOV with bundle checkouts. By creating a targeted quiz funnel, they developed a personalized shopping experience for these shoppers.
Here’s how they did it 👇
The challenge
Without zero-party data, product recommendations were generic for all customers, potentially leaving value on the table with a one-size-fits-all approach.
Also, the U.S.-focused quiz, though effective domestically, didn’t fully capture the needs of the international segment.
The Hypothesis:
Creating quiz funnels would increase AOV with personalized product recommendations. Also, localizing the quiz funnels for US and international customers could be insightful.
- Understanding specific skin concerns
- Personalizing product recommendations based on skincare preferences
- Presenting an elevated luxury experience unique to shoppers
The solution
ConvertFlow’s flexibility allowed May Lindstrom Skin to build and test localized quiz funnels without developers. This quiz captures data regarding a customer's skin care routine, budget, and goals, and uses that zero-party data to make highly relevant product suggestions.
The results
These quiz funnels achieved higher AOV and ConvertFlow has driven $5+ million in attributed sales, generating additional revenue each month.
Why It Worked:
These localized quiz funnels:
📧 Uncover shopper problems allowing for personalized bundle recommendations
🛍️ Discovered that shoppers in different regions valued their skincare routines differently and were more receptive to recommendations
🚀 Boosted store AOV and international revenue
Now it’s your turn
To learn more about implementing powerful quiz funnels, check out our guide to interactive quiz strategies with ConvertFlow.
