May Lindstrom Skin previously used a product quiz targeting U.S. shoppers that resulted in an above average order value. However, to cater to a growing international customer base, the brand sought to make their recommendations even more personalized.
Implementation with ConvertFlow:
With ConvertFlow’s quiz builder and geolocation targeting, May Lindstrom Skin crafted a specialized quiz funnel for international visitors. This quiz gathered detailed insights on skin concerns and preferences, providing tailored product suggestions designed to increase purchase value.
The result?
📈 International AOV from the quiz achieved a 166% higher AOV
📊 Gained insights for future international campaigns
The Strategy Behind the Numbers:
May Lindstrom Skin’s hypothesis was that an experience tailored to international customers’ preferences would drive engagement and AOV. By creating a targeted quiz funnel, they developed a unique quiz experience for these shoppers.
Here’s how they did it 👇
The challenge
Typically, product recommendations were generic across all customer locations, potentially leaving value on the table with a one-size-fits-all approach.
The existing U.S.-focused quiz, though effective domestically, didn’t fully capture the needs of the international segment.
The Hypothesis:
Creating a localized quiz funnel for international customers could yield a higher AOV by:
- Understanding specific skin concerns by region
- Enhancing product recommendations based on international skincare preferences
- Presenting an elevated luxury experience unique to international shoppers
The solution
ConvertFlow’s flexibility allowed May Lindstrom Skin to build and test a separate quiz funnel designed for international users. This quiz captured similar data regarding a customer's skin care routine, budget, and goals, and used that data to make highly relevant product suggestions.
The results
The international quiz funnel achieved an AOV that was 166% greater than the AOV from U.S. shoppers, and now generates significant additional revenue monthly.
Why It Worked:
The localized quiz funnel gives May Lindstrom Skin valuable insights into customer preferences based on region, helping them:
📧 Refine international marketing flows
🛍️ Discover that shoppers in different regions valued their skincare routines differently and were more receptive to recommendations
🌎 Learn that shipping times & costs may lead to larger purchases by international shoppers
🚀 Boost international revenue
Now it’s your turn
To learn more about implementing powerful quiz funnels, check out our guide to interactive quiz strategies with ConvertFlow.
