The big ad platforms go back and forth on whether or not they categorize slingshots as weapons, which can’t be advertised. Meaning it's almost impossible for SimpleShot to rely on ads for growth.
So Head of Marketing, Jacob Forrest, and the team do everything they can to convert new website visitors into customers—and keep those customers coming back.
That means helping customers find the perfect slingshot and encouraging shoppers to buy the right accessories to have a great experience with it—which is where ConvertFlow comes in.
With ConvertFlow, SimpleShot has benefited from a:
- 36% campaign add-to-cart rate
- 17% increase in AOV
- 82% rise in purchases on a key accessory
- 25% increase in gross sales
Keep reading to find out how SimpleShot personalizes the customer journey to maximize conversions and create great customer experiences.