The problem? These mats have many different use-cases and the target market needs a lot of product education before making a buying decision.
So Aleksej Kruminsh, Head of Growth at Pranamat, realized how vital customer data was going to be to personalize emails and turn more shoppers into paying customers.
But to personalize those campaigns, the team needed a more advanced tool to segment site visitors—and that’s where ConvertFlow came in.
With ConvertFlow, Pranamat has benefitted from:
- A 2x increase in email opt-ins
- A 2x email open rates with segmented flows powered by customer data
- Increased revenue from personalized email campaigns
The brand’s star campaign to accomplish it all? A popup quiz with just one product.