One of its flagship products is the Triclone Skin Tech Foundation, a skin-care infused foundation available in 51 shades to ensure everyone finds their perfect match. But with such a wide range of options, helping customers confidently select their shade was a major challenge.
That’s where Becah Kaplan, Director of Digital Product at Haus Labs, stepped in. She led the charge in implementing a post-purchase quiz strategy that would increase full-size product conversions, reduce shade-matching friction, and drive revenue growth.
The challenge
While Haus Labs’ commitment to shade inclusivity was a major selling point, many first-time buyers were hesitant to commit to a full-size foundation without testing it first. To address this, the brand launched a Trial Discovery Kit, allowing customers to sample three shades from their shade family before committing to a full-size bottle.
However, the brand faced three key challenges:
- Customers needed extra guidance to identify their perfect full-size shade after using the trial kit.
- The customer service team was overwhelmed with shade-matching inquiries.
- The lack of a seamless post-trial experience meant some customers didn’t follow through on purchasing a full-size product.
To solve these issues, Becah and her team implemented ConvertFlow-powered post-purchase quizzes to guide customers from trial to purchase effortlessly.
“We get a lot of customer service tickets related to shade matching, specifically under our shade match guarantee program. So knowing what we know about how we provide those alternative shade match recommendations, we feel like there’s a way we could automate it. If we can create something that helps a customer on their own determine what their alternative shade should be, we could eliminate that back and forth with the agent completely.”
The solution
To streamline the customer journey, Haus Labs introduced personalized shade-matching quizzes through ConvertFlow. These quizzes helped customers confidently find and purchase their full-size foundation.
How It Worked:
✔ Customers received a quiz link via a QR code on packaging and follow-up emails.
✔ The quiz asked about their trial experience, including which shade was closest and what adjustments were needed (lighter, darker, warmer, etc.).
✔ A personalized shade recommendation was provided, linking directly to the full-size product page for a frictionless purchase.
By leveraging ConvertFlow’s quiz functionality and dynamic product recommendations, Becah and the Haus Labs team eliminated the friction in the trial-to-purchase process, leading to a significant lift in conversions.
The results
The post-purchase quizzes immediately drove higher purchase rates, proving that a seamless, guided experience was exactly what trial users needed to convert into full-size buyers.
Key Wins:
✔ High Purchase Rates – The Light Discovery Kit quiz led to a 16% purchase rate, proving high buyer intent.
✔ Seamless Conversions – Up to 75.03% quiz completion rates, driving frictionless purchases.
✔ High ROI – ConvertFlow-powered quizzes directly contributed to significant revenue from full-size purchases.
Final Thoughts
By implementing ConvertFlow-powered post-purchase quizzes, Becah Kaplan and the Haus Labs team streamlined the trial-to-purchase journey, reduced customer friction, and achieved a 16% purchase rate from quiz takers. With continued expansion into more product categories and upsell opportunities, HausLabs is set to scale this strategy even further.
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