Peacock Alley sells premium bedding and bath products, which are high-consideration purchases, with average order value (AOV) driven by thoughtful bundling rather than impulse buying.
During peak sales seasons, they faced a familiar challenge. They had substantial traffic and demand but struggled with fragmented conversion paths, making it hard to guide shoppers toward higher-value purchases.
Instead of relying on disconnected promotions or single-conversion tactics, Peacock Alley’s marketing team used ConvertFlow to experiment with guided offer funnels that capture intent early, personalize the shopping experience, and align incentives across the buyer journey.
The challenge
Like many premium DTC brands, Peacock Alley already had plenty of traffic, especially during their holiday and BFCM campaigns. The challenge wasn’t getting people to their site; it was what happened after they arrived.
Here’s what was happening:
- Shoppers landed with different intents (bedding, bath, or both)
- PDP-first journeys created choice overload
- Holiday incentives were spread across popups, banners, and carts (without a unified path)
- High AOV potential was there, but wasn’t being captured systematically
In short, the brand needed a way to guide shoppers through clearer, higher-value buying journeys, without sacrificing brand experience or relying on heavy discounting.
The solution
Peacock Alley replaced disconnected holiday promotions with ConvertFlow-powered offer funnels designed as a single, streamlined flow that was easy to experiment with and optimize over time.
Instead of treating popups, quizzes, landing pages, and incentives as standalone tactics, each element played a specific role in the buyer’s journey. The result was funnels that guided shoppers from first interaction through higher-value purchase paths.
1. Intent-based entry points
These entry-point popups were continuously split-tested across seasons and campaigns, allowing the team to refine messaging, incentives, and routing based on real shopper behavior.
When shoppers arrived on the site, they were offered a discount and asked a simple question:
What are you shopping for?
With options like bedding, bath, or both, shoppers shared their buying intent before browsing even began.
Popup funnels allow Peacock Alley to:
- Capture zero-party data early on
- Reduce friction and decision fatigue
- Route shoppers into the most relevant products
2. Guided bundle personalization
Once intent was captured, shoppers were guided through a short multi-step experience that captures contact info, simplifies decisions, and highlights recommended bestsellers.
Rather than browsing dozens of SKUs, shoppers are directed toward pre-configured sets aligned with their buying needs. This new approach leads to more confident purchases and higher order value.
3. Incentives aligned to order value
Instead of random discounts, Peacock Alley used tiered incentives and sticky bars to build cart value.
Tiered incentives nudged shoppers to complete their sets or add complementary products to carts, aligning promotions with AOV growth rather than one-off purchases.
4. Reducing abandonment
For shoppers with items in their cart who hesitated or attempted to exit, ConvertFlow cart reminder pop-ups re-engaged them at key points in their shopping experience.
Interactions like these guided hesitant shoppers to complete checkout, moving them down the funnel rather than defaulting to generic abandonment messaging.
Why this approach works during the holidays
While holiday traffic brings urgency, it also creates plenty of noise.
Peacock Alley’s marketing team used ConvertFlow to focus that urgency into seasonal offer funnels. By doing so, they ensured that every incentive, message, and interaction reinforced the same buying journey. Instead of stacking promotions, they aligned the brand’s funnels with seasonal intent to drive higher AOV and increase checkouts.
The results
Peacock Alley’s guided offer funnel delivered clear performance gains across the buyer journey.
- Increased subscriber capture from high-intent traffic
- Funnel campaigns consistently outperformed store-first purchases
- Increased subscriber capture from high-intent traffic
- Drove a higher average order value
- Stronger adoption of bundled purchases
- Used traffic during peak sales seasons more effectively
Most importantly, this lift came from ongoing experimentation across multiple ConvertFlow funnel campaigns, working together to deliver a guided, high-AOV shopping experience, rather than relying on heavier discounting.
What e-commerce brands can learn
✅ AOV growth comes from funnel experimentation
✅ Popups, quizzes, and incentives work best when sequenced strategically
✅ Premium & luxury brands benefit from guiding decisions, not overwhelming shoppers
✅ Popups, quizzes, and offer incentives work best when strategically sequenced into a cohesive funnel designed for experimentation.
Key takeaway
Peacock Alley’s results weren’t driven by heavier discounting, but by experimenting to deliver a more focused shopping experience.
By guiding shoppers from the first interaction through higher-value decisions, the brand made it easier to buy with confidence, especially during high-intent buying moments.
For marketing teams, the real lever for AOV growth is better funnel strategy and rapid experimentation, not just more promotions.
