The challenge
Chilipad by Sleepme, the team behind the Chilipad Dock Pro and Chilipad Cube bed cooling systems, faced a familiar challenge: high-intent shoppers were reaching PDPs too early, without the education or confidence needed to buy their premium bundle.
Instead of slashing prices, their marketing team took a smarter path: replacing “store-first” browsing with a guided ConvertFlow funnel designed to warm up, educate, and convert at higher average order values.
The solution
With a dedicated ConvertFlow landing page and a targeted exit-intent popup working together, the Chilipad team built a funnel that:
- Increased funnel AOV by +41% compared to their Shopify store baseline
- Re-engaged thousands of abandoning shoppers
- Drove one of their strongest seasonal revenue periods
The strategy: Sell high-AOV bundles through a guided funnel
High-ticket products generally don’t convert well through PDPs alone. For optimal performance, they need narrative, clarity, and a focused path. Chilipad’s funnel was built around three principles:
- Educate before you sell.
- Guide shoppers toward the highest-value configuration.
- Recover intent immediately when it begins to drop.
ConvertFlow’s platform powers this funnel, enabling the Chilipad team to iterate quickly, maintain complete control, and optimize during peak traffic.
Tactic #1: High-intent, conversion-engineered landing page (powered by ConvertFlow)
The Chilipad team used ConvertFlow to develop a dedicated landing page designed to sell premium bundles by controlling:
- Messaging
- Value framing
- Seasonal updates
- Benefit hierarchy
- Social proof
- CTAs
- Bundle pathways
The landing page became the central decision-making hub for holiday shoppers, turning cold and warm traffic into educated, high-AOV buyers (before they ever reached Shopify).
Tactic #2: Exit-intent popup to recover (and upgrade) high-value traffic
Holiday visitors often leave before fully understanding why Sleep.me’s systems are well worth the investment.
Their ConvertFlow exit popup countered this by:
- Reinforcing the same premium bundle
- Using one clear CTA (no confusion, no leaks)
- Matching the landing page’s design and messaging
- Routing shoppers directly back into the strongest revenue path
Because it guided abandoners straight into the bundle path, the pop-up played a measurable role in the AOV lift of +41%.
How the funnel worked together
This wasn’t a single-asset win. It was a flywheel:
- Traffic hits the ConvertFlow landing page → Clear value framing + guided bundle exploration.
- Hesitant shoppers trigger the exit popup → The offer is reinforced at the exact moment intent drops.
- Popup routes shoppers back into the landing page → Reduces decision fatigue & restores momentum.
- Landing page completes the conversion → Higher AOV, fewer leaks, more revenue.
That’s the fundamental architecture behind Chilipad’s impressive AOV lift.
“In peak Q4, the pressure to scale revenue is high, and one of the most effective ways to do that is by optimizing your existing funnel. That’s where our team focused our efforts, collaboratively enhancing the Chilipad Holiday Bundle funnel with a multi-step approach designed to educate potential customers on the value of our niche—but essential—product and its best-value offering: the Chilipad Bundle."
The results
Sleep.me’s team using ConvertFlow:
- Achieved +41% AOV lift for Chilipad vs. their store baseline
- Re-engaged thousands of abandoning shoppers
- Increased conversion rates across the funnel
- Gained rapid iteration without developer bottlenecks
This wasn’t just a landing page win. This wasn’t just a popup win. It was a full funnel win. Powered end-to-end by ConvertFlow.
Takeaways for DTC brands
☑️ High-ticket products convert best through guided, narrative-driven funnels
☑️ Focused landing pages outperform PDPs for bundle selling
☑️ Exit popups work when they reinforce one high-value path
☑️ AOV increases when you simplify the decision and control the journey
☑️ Funnels outperform stores (especially for premium price points)
ConvertFlow empowers marketing teams to build these systems fast, without waiting on dev cycles.
Final thoughts
Chilipad by Sleepme’s team proved what the fastest-growing DTC brands already know:
If you’re still sending paid traffic directly to PDPs, you’re leaking AOV you can’t afford to lose.
By shifting to a funnel-first approach and pairing a ConvertFlow landing page with a strategic exit popup, Chilipad unlocked a +41% lift in AOV, stronger seasonal revenue, and long-term funnel momentum.
This is the proven blueprint for profitably scaling premium products.
