RVLock makes high-security locks built specifically for RV doors, solving a critical problem for RV owners: improving the security and functionality of their door locks.
This guided approach has already generates millions in funnel attributed revenue through ConvertFlow, while also increasing average order value compared to traditional store browsing.
The challenge
RVLock's products solve a critical problem for RV owners: improving the security and functionality of RV door locks. However, choosing the right lock requires understanding several compatibility factors, such as:
- Door thickness
- Hinge orientation
- Handle configuration
- Mounting screw patterns
- Compatibility with different RV models
Without guidance, visitors need to interpret technical specifications and compare multiple product pages to determine which lock fits their RV. This uncertainty can slow the buying process and create friction for first-time buyers.
RVLock needed a way to simplify product discovery and help visitors confidently select the correct lock.
The solution
To streamline the buying journey, RVLock implemented a guided compatibility (fit-guide) funnel using ConvertFlow.
Instead of sending visitors directly into store navigation, the site invites visitors to answer a few compatibility questions about their RV door configuration. Based on their answers, the funnel recommends the lock that matches the visitor's setup.
This approach transforms product discovery from an open-ended browsing experience into a direct path to the right product.
1. Guided entry instead of open-ended browsing
Visitors are invited to use RVLock's fit guide, which helps them determine what lock works with their RV door. This replaces guesswork with a guided starting point for product discovery.
2. Compatibility questions
The funnel asks a short series of questions about the visitor's RV door configuration: the type of lock that's currently installed, door thickness, hinge orientation, and handle setup. Each answer helps narrow down compatible lock options.
3. Personalized product recommendations
Based on the visitor's answers, the funnel routes them to the lock that matches their setup, whether that's an Atlas, Charter, trailer model, compact option, or a configuration for a glass door or left-hand hinge. This guidance helps customers move directly to the correct product instead of having to compare multiple options.
4. A guided path to purchase
With compatibility confirmed, visitors land on the recommended product page ready to buy. The buying decision is already made; the product page just closes the sale.
Why this works for high-consideration products
When products involve compatibility or configuration decisions, traditional ecommerce navigation can create friction. People may hesitate to buy if they're unsure whether or not a product will work for their specific situation.
Guided funnels help remove that uncertainty by turning product discovery into a structured series of questions. Instead of browsing through confusing specifications, visitors get a recommendation tailored to their needs. Having a clearly defined recommendation improves buying confidence and shortens the path to checkout.
The results
RVLock's guided fit-guide funnel has generated millions in funnel revenue through ConvertFlow. The funnel experience also drives significantly higher order values compared to traditional store navigation.
The most interesting result? Funnel AOV is 99% higher than the storefront.
Buyers coming through the brand's fit-guide funnel spent almost double what store browsers spent. When customers know exactly which product is right for them, they're much more likely to buy.
